Generation BIG

In order to be bold, innovative, and generous (BIG), you have to adopt a BIG mindset. The subtitle of our book, is “Rising Tide of Dreams to Action.” First comes the dream, then comes the action. It’s easy enough to dream, but what about action? I just read a blog post that draws a great [...]

A few weeks ago, I spoke before a group of nonprofit administrators about how to raise money and market their organizations more effectively. I had recently given a similar presentation to for-profit marketing directors and was using those slides as the foundation for my speech to charities. The “for-profit” presentation discussed how to move people [...]

How many fund-raising appeals have you read that cite countless statistics to prove the effectiveness of the charity? I could wallpaper my house with them. No offense to the statisticians and numbers-crunchers, but charities that build their campaigns on such logical appeals may be undermining their efforts. In an important and provocative article published this [...]

People who volunteer time to charities donate on average 10-times more money to charity than people who don’t volunteer, according to a new study The lesson: Engaging volunteers should be a strategic priority if you want your organization to become BIG or get BIGger. Here are some of the key findings from the study, released [...]

In Chapter 10 of the Generation BIG book, we note that “Every BIG person in this book dared to dream and chose to act. That is the essence of the BIG journey — dreams to action.” I just read a great blog post by social media advisor Chris Brogan that frames dreams to action as “Tiny Revolutions. He writes, “Every step towards success requires a tiny revolution. Evolution is too subtle. Revolution is too drastic. In between, let’s add ‘tiny revolutions.’”