Archive for the ‘Marketing’ Category

A Must-See Video: Entrepreneurs Can Change the World

Tom Ruwitch / February 25th, 2010 / 1 Comment »

I met and connected with a great, BIG person today — entrepreneur Ileana Kane — who turned us on to this video. Turn on your computer’s audio, turn up the volume, and check it out. Wondering what it means to be BIG? Looking for inspiration

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What’s in a Name? Bad News for “Nonprofits”

Tom Ruwitch / January 24th, 2010 / No Comments »

A few weeks ago, I spoke before a group of nonprofit administrators about how to raise money and market their organizations more effectively. I had recently given a similar presentation to for-profit marketing directors and was using those slides as the foundation for my speech

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Connect with the Heart to Raise Money

Tom Ruwitch / December 13th, 2009 / No Comments »

How many fund-raising appeals have you read that cite countless statistics to prove the effectiveness of the charity? I could wallpaper my house with them. No offense to the statisticians and numbers-crunchers, but charities that build their campaigns on such logical appeals may be undermining

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