Archive for the ‘Guidance’ Category

Frank McKinney’s “Tap Moment” and BIG Journey

Tom Ruwitch / February 26th, 2010 / No Comments »

Frank McKinney’s BIG journey began with a newspaper picture of a needy man. A successful real estate “artist” and creator of some of the most magnificent oceanfront homes on speculation (he just finished Acqua Liana the world’s largest and most expensive certified green home at

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A Must-See Video: Entrepreneurs Can Change the World

Tom Ruwitch / February 25th, 2010 / 1 Comment »

I met and connected with a great, BIG person today — entrepreneur Ileana Kane — who turned us on to this video. Turn on your computer’s audio, turn up the volume, and check it out. Wondering what it means to be BIG? Looking for inspiration

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What’s in a Name? Bad News for “Nonprofits”

Tom Ruwitch / January 24th, 2010 / No Comments »

A few weeks ago, I spoke before a group of nonprofit administrators about how to raise money and market their organizations more effectively. I had recently given a similar presentation to for-profit marketing directors and was using those slides as the foundation for my speech

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Connect with the Heart to Raise Money

Tom Ruwitch / December 13th, 2009 / No Comments »

How many fund-raising appeals have you read that cite countless statistics to prove the effectiveness of the charity? I could wallpaper my house with them. No offense to the statisticians and numbers-crunchers, but charities that build their campaigns on such logical appeals may be undermining

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Volunteers Donate More

Tom Ruwitch / December 13th, 2009 / No Comments »

People who volunteer time to charities donate on average 10-times more money to charity than people who don’t volunteer, according to a new study The lesson: Engaging volunteers should be a strategic priority if you want your organization to become BIG or get BIGger. Here

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Tiny Revolutions to Be BIG

Tom Ruwitch / November 29th, 2009 / No Comments »

In Chapter 10 of the Generation BIG book, we note that “Every BIG person in this book dared to dream and chose to act. That is the essence of the BIG journey — dreams to action.” I just read a great blog post by social media advisor Chris Brogan that frames dreams to action as “Tiny Revolutions. He writes, “Every step towards success requires a tiny revolution. Evolution is too subtle. Revolution is too drastic. In between, let’s add ‘tiny revolutions.’”

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Federal Tax Deductions: Don’t Use Your Deductions Foolishly!

Jeffrey Smith / October 18th, 2009 / 1 Comment »

If you itemize or even if you take the standard deduction, you probably want to consider the following. Too often I see people who have in essence paid more tax than they should have by not squeezing every bit of value out of their deductions.

To understand this concept, you need to understand the value of your deductions and the tax cost of income.

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BIG Volunteers Eager to Assume Nonprofit Work

Tom Ruwitch / October 18th, 2009 / No Comments »

Can the nonprofit world handle a flood of helpers? That’s the question posed by The Chronicle of Philanthropy in the headline of its lead story (Oct. 15, 2009 edition). The article’s premise: More and more people are seeking opportunities to volunteer with charities, but the charities may not be ready, have the desire or the ability to engage them.

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Spreading the Passion – The Key to a BIG Charity

Tom Ruwitch / October 13th, 2009 / No Comments »

BIG TIP: Always focus on how you can spread passion for your cause. If you do this, the money and the donors will follow. There is no greater calling than to share one’s passion about a meaningful cause. Too many many non-profits fail to spread passion. They spend so much time soliciting transactions that they forget the big picture.

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Federal Income Tax Rate: Higher Taxes Prediction Spot On

Jeffrey Smith / October 13th, 2009 / No Comments »

Never in the course of our history has there been a crying necessity for people to take a hard look at how much they are paying in taxes. Tax planning is a vital requirement for anyone who wants to pursue a BIG dream.

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