A lot of big businesses have launched initiatives to encourage and celebrate BIG (bold, innovative, and generous) people or organizations. Pepsi has it’s Refresh Project. Chase has the Community Giving program. American Express has the Members Project®. My favorite is People Magazine’s All-Star’s Among Us.

Frank McKinney’s BIG journey began with a newspaper picture of a needy man. A successful real estate “artist” and creator of some of the most magnificent oceanfront homes on speculation (he just finished Acqua Liana the world’s largest and most expensive certified green home at

It started with a hand-knit cap that Christine Shively made for her son. One of Shively’s friends, a cancer survivor, said she wished she had a cap like that to cover her bald held when going through chemotherapy. Shively decided to donate that one cap to