Generation BIG will donate $5 on your behalf to Operation Food Search (Rich’s favorite cause) for every book you purchase from this page.

For every book you purchase via the link above, $5 will be donated to Operation Food Search

Rich LoRusso is BOLD, INNOVATE, AND GENEROUS. That’s why we feature him in our new book, Generation BIG – The Rising Tide of Dreams to Action.

In the book we tell the story of how LoRusso developed his bold vision to support Operation Food Search and other causes with innovative fund-raising programs.

LoRusso represents a rising tide of BOLD, INNOVATIVE and GENEROUS people who are mastering life and giving back in extraordinary ways, despite the economic meltdown.

Economic downturns lead most people to hunker down, bemoan their fate, and wait for forces beyond their control to bring back better days. But even in a time of unprecedented economic uncertainty, it is possible, through innovation, boldness and careful planning to achieve BIG dreams.

While others ride out the economic tsunami in the storm cellar, BIG people develop bold vision, devise innovative game plans, and change the world with generous action.

The book will:

• Inspire you with stories of BIG people who are changing the world – including Nicholas Negroponte (founder of One Laptop per Child), Brian Mullaney (co-founder of Smile Train), and Bruce Cohn (manager of the Doobie Brothers and owner of B.R. Cohn Winery).
• Guide you with practical financial and tax planning secrets to help you prosper through stormy economic times, grow your wealth, shrink your tax bill, and build your assets to fuel your dreams.
• Connect you with a community of BIG people and advisors who can help you to define your dreams and then blast through or zoom around the obstacles that block your way.

You’ll learn the nine attributes that BIG people have in common and learn how to build and strengthen those attributes in yourself. The book is perfect for anyone who wants to master life in ways previously unimaginable. It will be your travel guide for your BIG journey.