Nonprofits Need to Separate Prospects from Suspects Before Pressing “Send”
My 18-year-old cousin recently received an email from a nonprofit, promoting the organization’s new planned giving web site and inviting him to register for a free webinar about the topic. After opting-out from the nonprofit’s mailing list, my cousin emailed me and asked, “Why would they send me this junk?” My reply, “Because you joined [...]









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